About Me





My story


About Me





My story


Hi I’m Gemma

I am obsessed with supporting fellow ambitious mums who are ready to ditch the guilt and live life on their own terms.   I empower women to feel more confident and have belief in themselves that they have what it takes.


I love to work but I also love to spend quality time with my family and those that matter most to me.  

Getting the balance is not always easy

You are such an incredibly inspiring woman and mama and you certainly choose the right # with #fiercemum- what a great role model your kids have and an incredible coach your clients have. If you’re an ambitious mum and struggling with the ‘mummy guilt’, trying to figure out your work/ family life balance then check out the amazing work Gemma’s doing and make sure you sign up to her mailing list to receive inspiration and great gifts from Gemma, to give you a boost when the kids are driving you mad and you have no idea how to manage it all.
— Louise George – Success Coach – July 2016
Name *

Are you fed up of feeling like there must be something more? 


If you are about to return to your 9-5 after maternity leave or fed up of working in a job that doesn't light you up anymore and feel like you are trading time to be with your little ones for work that is just not you anymore and to leads you to wondering if there is more to life then I can totally understand where you are coming from....

Having a family changes everything.  It changes your priorities and what matters most to you.  It can put things into perspective and you know deep down that you need to find more flexible and soul nurturing work.



….maybe you are like me,

a thirty something old mother, who still feels she is 21 and then has a reality check that 40 is around the corner and wants to make sure I really achieve what I know I want to achieve with my life?  


You know you you have the drive, are hardworking and ambitious and really do love to work.  The thought of not working makes you shiver because there s so much you want to achieve and so much you want to share in this world.  You also want to be a positive role model to your own children and show them that working can be enjoyable when it is something you are really passionate about.


You want to work on your terms though and have hours to suit you and your family - not have to get permission to take time off for sick children, school plays and doctors appointments.  You want to plan your own working day and make sure you get the best of both worlds and enjoy the work life balance without any mummy guilt.


Some may call it a mid life crisis,

I call it clarity.


I have worked in the public sector and had my own private business, both were helping others to unlock their true potential.  Granted the peeps I chose to work with had a lot of soul searching to do and needed specialist interventions, but I still got the same rush of seeing others having those ‘YES - I can do it’ moments.  


I realised quickly that we all need support and guidance to reach our goals. 


Even when I became a mother and had the balancing act of working and parenting to navigate, I could never give up my work. 

I adore my children, they teach me so much about living life to the fullest and being so very resilient.  

I still experience 'mummy guilt', yet, I have discovered that my family, only get the best of me, when I get to find the best of me.

I am not guilty about this anymore because I have found work that I really love.


My work is my passion and when you meet me, then you can see that it is written all over my face.   I can’t hide it that’s for sure and I am so grateful that eventually I have found the courage to step out on my own and be there for you.  

I love to empower other ambitious mums to find their confidence to step up and do work that they really love on their own terms.  


To have freedom and choice.


This is my WHY. 

This is why I do what I do. 


I LOVE to EMPOWER women to find what special gift they have

that they need to share with the world and stop hiding away.  

I have massive respect for mothers who also work. 

(we all know being a mum is a full time job anyway)   

Working gives us financial stability, Independence and also empowerment. But It can also give us much more 'mummy guilt' 

We need to ditch the guilt, by finding work we love that will continue to give us all of these things and more...

Flexibility, passion and more precious time with our families and time for ourself.


Stop Hiding.




Work with me and You will be able to ditch the mummy guilt and truly love the work you do.

Smash Those Fears That Are Holding You Back.  

 Support You To Change Your Mindset And Truly Be The Person You Are Meant To Be.

Get you clear on what you really want - even if you are feeling confused - you will become lightning focused. 


If I can make the leap of faith then you certainly can!  

For years I have been affected by caring what others think about me or the decisions I make and especially around the kind of mother I want to be.

Second guessing everyone and wasting precious time. 


It is not easy to be honest with yourself and understand where our core beliefs come from and what they mean, but who they hell cares, all I know is that when you recognise them, then you can be free of them…


....and that’s when the magic starts to happen!


I knew that it was now my time to reach my true potential.  The lessons I have learnt along the way would not only guide me but would also insist I should follow the voice inside calling me to follow my heart and to truly believe that what I have to offer the world is really valued.  


I want this for you

You can have this too

and if any of my story resonates with you and you’re thinking –

‘thank god it's not just me'

'Yes I do want to ditch the mummy guilt’

‘It is time I did what I wanted’

'I do want to do work I love and on my own terms'


Then connect with me now.  I get it.  I get you.  

About Gemma Stow

Ever since being a little girl Gemma has always wanted to change the world and make it a better place for everyone to thrive and be happy.  She even wrote this in her school book when she was 8 years old.  Her favourite quote is 'Be the change you wish to see in the World' (M Gandhi).  

After traveling, working abroad and then finishing her degree at uni, Gemma started her career as a Probation Officer and spent 8 years working with vulnerable and dangerous individuals.  She loved this role as it matched her core beliefs that everybody can change.

After having her first child, Gemma experienced post natal depression and although a tough time, working through this she knew that she needed flexibility around work and needed a new challenge to reach out and support more people to support them to make positive changes to their lives.  Her passion has always been to support other's to unlock their potential, truly believing that everyone has their own unique gift to share with the World.

This is when she started her own private company - an alternative education centre for young people who were not fulfilling their potential in mainstream schools.  The young people were some of the most vulnerable in society who needed additional support and cognitive behavioural strategies to be able to manage their challenging behaviour and address any issues that were preventing them from moving forward.  Over the 7 years the centre earned a well respected reputation and was a great success, working with 100's of young people enabling them to understand themselves and teaching them new skills to reach their true potential.  

Gemma worked with her own mentor whilst managing her business and raising her two children.  She also won a Network She Citizenship Award in 2015 in recognition of this great work.  The work / life balance was tough especially with the commute and sometimes missing out on important family stuff, but Gemma made it work.  She understands what it feels like to want to work hard whilst wanting to be a great mum to her kids.  

Mummy guilt is a fear that most mothers experience at some point after having children and those who especially make the decision to go back to work.  Gemma is not afraid to talk about how much she loves working - even if this means being away from her children and she works hard to find the right balance.  Working is as important to her as being a good mum and she knows she is a positive role model for her own children and others.  Gemma believes you can work and be a great mum and she encourages all women who choose to work or who feel they have to work, to find their right work / life balance so they can enjoy the beauty of what life can give the ambitious working mum who is fierce with her dreams.

Gemma now works with ambitious working mums who she refers to as 'Fiercemums' and offers coaching to support them to find their own way through motherhood and getting the right work / life balance to be able to ditch the mummy guilt.  She has her own coach and has studied NLP (Neuro Linguistic Programming) and various coaching practices, and is currently up-levelling and accrediting her skills to enable her to be of greater service to other working mums.

Gemma is a featured author in the Mothers Mean Business online Magazine - keep an eye out for her regular blogs of inspiration.


BASc (Hons) Applied Social Science and Women's Studies including person centred counselling

BASc (Hons) Community Justice (Probation) and NVQ Level 4

NLP (Neuro Linguistic Programming) Diploma

Cognitive Behavioural Therapy

Motivational Interviewing / Cycle of Change / Behaviour Management Skills

Network SHE Award for Citizenship

Working towards an International Coach Federation Diploma in Personal Performance


Time to change

It is your time to change your life... 


Time to change

It is your time to change your life...